Portfolio
Laura Fusetti
Creative Strategist + Data Doer
with an Italian Twist
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Creative Strategist + Data Doer
with an Italian Twist
My professional identity is built at the intersection of analytical rigor and creative intuition. I don't guess what content to build — I analyze search intent and market gaps to define what a brand needs to say.
By leveraging emerging AI tools and structured data, I transform product features into human outcomes. This portfolio represents my commitment to "Results Over Influence" — where every pixel is backed by a why and every story is designed to convert.
Utilizing BigQuery and Looker Studio to identify high-volume trends and consumer intent: an example from the fashion industry.
Managing a massive dataset to find the "white space" in the high-street fashion market.
Bridging the gap between data-science and social media storytelling through advanced Prompt Engineering to create a data-driven Editorial Plan.
I co-designed the visual and marketing narrative of an AI-powered SaaS, in order to make advanced technology accessible.
To make a complex B2B AI tool feel simple and human.
My ApproachTranslating technical jargon into clear, user-friendly visual language.
Crafting intuitive information flows (UX Writing & Visual Hierarchy) to educate users on how to use AI effectively.
Demonstrating the ability to take a sophisticated tech product and communicate its value simply — a core skill for driving adoption in app-based coaching.
I mapped "Home Restyling" search behavior to the narrative arc, ensuring the creative vision was grounded in real-world market demand and user pain points.
I led the SEO strategy for the format, writing technical captions and metadata for YouTube, IG, and TikTok to maximize long-term visibility and Answer Engine performance (AEO).
Managed the multi-channel publishing ecosystem, ensuring that data insights informed the content hierarchy and delivery across all social touchpoints.
Moving from "content for the sake of content" to a structured narrative engine that builds authority and drives conversion.
My Role: I acted as the bridge, ensuring that high-end production was supported by a robust data infrastructure to drive compounding organic growth.
